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Little Moons are bite-sized balls of ice cream wrapped in delicious soft, sweet mochi dough. When we started working with the brand in 2021, they had very low awareness but huge ambitions.

Eating a Little Moon is like nothing you’ve ever experienced before. So we developed a brand platform that focused on the product’s intriguing otherworldliness, ‘Ice cream from another world’.

Since then, we’ve had tons of fun bringing to life the joyfully uplifting and unusual sensation of eating Little Moons to life. Activity has spanned TV, OOH, digital, social, experiential, partnerships and activations in the UK, France and Germany.

The results are out of this world: Little Moons became a TikTok sensation, won The Grocer’s Food Brand of the Year 2022, revenue grew 150%, and Little Moons is now the fastest growing ice cream brand in the UK.