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WHERE EVERYTHING’S DONE PROPER

We started working with Yorkshire Tea in 2016 when they were 3rd in the black tea market. They were up against giants Tetley and PG Tips, and what’s more, the market was in long term decline. Despite this challenging context, we helped YT to become the market leader in 2019. And it continues to grow.

So how do you get to be Britain’s best loved brew? Well, it’s not by cutting corners. Everything Yorkshire Tea do is done proper. And we mean everything. It’s what makes a proper brew. The brand platform we developed ‘Where Everything’s Done Proper’ has been running for 7 years, and shows just how deep Yorkshire Tea’s passion for doing things proper goes.

Grab a brew and take a look inside Yorkshire Tea HQ and at their impressive workforce…

Where Everything’s Done Proper has helped Yorkshire Tea truly find its voice.
It binds everything from product launches and sustainability comms, to reactive activity and sub brand campaigns.
Here’s some our favourite work from over the years.

PROPER SUMMER BANGER

There’s one bad thing about going on holiday. The disgusting tea, if you can even call it tea.
The only way to have a proper brew abroad is to take matters into your own hands and ‘PACK YER BAGS’.

So with that in mind, we produced the soundtrack to the summer…

PROPER SOCIAL DISTANCING

During lockdown, we did loads of activity to help Yorkshire Tea give tea fans across the nation little reasons to smile.
We even tried to find a way to make that first proper brew back at work as safe as possible…

PROPER GREEN

Yorkshire Tea products are now 100% CarbonNeutral® from field to shelf.

Andrew Hutchinson, the illustrator who painted the landscape seen on the Yorkshire Tea box, helped us to work out the best way to share the good news with the world…

PROPER OUT THERE

When Yorkshire Tea announced their new Toast & Jam flavoured brew, some people were less than impressed. So, we made a reactive campaign in 2 days that ran in OOH, radio and social.