As a nation, we’re not as proactive with our health as we’d like to be. But with Holland & Barrett, we’re on a mission to change that, with the launch of our new brand platform Back Your Body – acting as both a rallying cry to the nation and an assertion of Holland & Barrett’s expertise and unmatched wellness offering. 

For our launch campaign, we started with the insight that we often take our bodies for granted. We struggle to find the time to listen, until something goes wrong. To change that we decided to step back and give the body the mic. To let it deliver a message no-one could ignore. Turns out that message came in the form of a 90’s club-banger…