The Gym Group has a simple mission: to break down barriers to fitness for all. They do whatever it takes to support you on your fitness journey. And this commitment is at the heart of the new brand platform we’ve developed: we’re with you.

The first barrier to fitness we wanted to tackle is ‘gymtimidation’ – when people feel self-conscious and lack confidence in the gym. Our music-led campaign is called ‘Gym Face’ and centres around a simple fact: we’ve all got a gym face. It’s full of supportive tracks that everyone can work out to with a smile, or in this case, a Gym Face…