Brewed in Seville since 1904, Cruzcampo is Spain’s number one draught beer.

We have been working with Heineken to launch the brand in the UK, with the ambition to make Cruzcampo the biggest Spanish mainstream lager here.

To capture the unique spirit of Seville we’ve developed the brand platform ‘Choose to Cruz’. And our first campaign brings the relaxed, go-with-the-flow Sevillian attitude to life.

Cruzcampo is officially the most successful New Product Innovation launch in Beer, Wine and Spirits in the UK in the last 19 years.