Universal Orlando Resort entered its next era – transforming into a theme park destination worthy of a week-long vacation.

We shine the spotlight on just four of the unique experiences happening at the parks any given week. From a lil bro finding his own way to level the playing field, to a group of super fans rediscovering their love of magic – the campaign captures the essence of what it  means to have an emotionally transformative vacation.

This campaign also expands beyond the TV spots – bringing these compelling stories to life through various touchpoints. These elements will launch throughout the year, the first of which is a partnership with “X” that will focus on moments of transformation during major sporting events, such as NFL Playoffs, Super Bowl and World Cup.