Universal Epic Universe is the first of its kind; one theme park made up of five worlds, each with its own majestic portal that transports guests into places they have only dreamed of experiencing. It’s one of the biggest, most immersive theme parks in the world.
Leading to our global launch campaign, You Gotta See This, we call on fans to explore the stories they love, with the people they love. The five films honor diehard fans of the characters and stories brought to life at Epic Universe as well as theme park obsessives. We launched the global campaign through a phased fan-first media approach to meet them where they are, build an emotional connection, and introduce them to a new kind of theme park experience that goes beyond their wildest imagination.