Twitter is a place where amazing stuff is happening all the time. From breaking news to celebrity gossip, serious campaigning to entertainment.
Our brief was to capture the eclectic, and ever-changing, mixture of content for 20-something women, a key audience for the brand.

Our solution was to structure the diverse array of content around a common theme: dancing. We created a film to launch the campaign and then brought the idea to life with a #keepdancing hashtag, emoji and “GIF party”.

Thousands of people, from Jamie Oliver to Monica Lewinsky, created dancing GIFS and we generated millions of impressions.