Our AW26 campaign for George, If You Know, You Know, celebrates the thrill of discovering great style for less. Reframing George as a destination for the season’s must-have fashion and premium-looking homeware at unbeatable prices, we turn the pride of a savvy find into a badge of honour. Because great style doesn’t have to cost more, and the best-kept secret is one we can all share. 

Saddle up and say howdy to our first integrated campaign for George at ASDA. For their mighty fine new collection, we went full Wild West meets English countryside – our very own ‘Once Upon A Time in the West Cotswolds’.