In our first integrated campaign for IRN-BRU, we bring back a classic line with a new twist. This isn’t a soft drink, pals. It’s a brave drink – it’s the bravery to show how you really feel, who you really are, even if that’s braving the sun with ginger hair, in a heatwave.  

We show that strength is not just brawn, it’s individuality, realness and guts. This is not a soft drink – it’s Made in Scotland from Girders*. 

 *a Girder is an iron beam used for building bridges or the framework of large buildings. Or for sitting atop, chilling with an IRN-BRU.