In our first integrated campaign for Rubicon, we repositioned the drinks brand as not just a juice but an unfiltered showstopper in a can.

A fruit-fuelled mic drop, loved by people who strut in, steal the spotlight, and sip with swagger, proudly flaunting their fruitiest sides. Making Rubicon the go-to brand for flavourful, real fruit-filled refreshment in a drinks category dominated by the familiar.