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OnePlus is one of the world’s biggest and fastest-growing handset manufacturers. When we met them, they had achieved great success in Asia but were relatively unknown in the UK. We set out to change this.


Our first campaign for OnePlus centred on their latest flagship handset, the OnePlus 5 which boasts dual camera. We avoided a boring, functional product demo to show off the phone’s photographic capabilities. Instead, we created a spoof horror film to show that OnePlus is the Smarter Choice.


These product demos introduce a competitive edge to the campaign. We use some particularly stupid tests to show that the OnePlus 5T will always be The Smarter Choice.