Chopped tomatoes are not just bulking agents. Olive oil is not a commodity to be idly tossed into a pan. And thinking the spaghetti is the support act to the Bolognese is pasta beyond a joke.

As any Neapolitan would say, these ingredients make all the difference to a dish if they are good, quality ingredients. And that’s exactly what Napolina ingredients are, so they have the right to be anything but humble. We brought this to life with a new brand platform, ‘Not so humble ingredients’ and launched it with a bold campaign.