IT’S WHAT WE DO
The Co-op was founded 175 years ago and, ever since then, it’s functioned as a Co-operative.
They exists not only to make a profit by doing good things, but also to do good things with the profit they make.
The Co-op is owned by members and run for their mutual benefit.
However, co-operation is quite a worthy and abstract concept for people to grasp.
So, we set out to reassert the Co-op’s brand purpose, highlight what sets them apart.
And bind their business units together (food, insurance & funeral care) under one organising thought.
We landed on the idea, ‘It’s what we do’. Proud yet humble, compelling, and competitive.
Not another vague philosophy, or empty promise. Instead, a line that emphasises actions over words.
We’ve brought this to life through multiple campaigns, activations, initiatives and new range launches.
This short film tells the story of our partnership to date, and some of our favourite activity from the last 4 years in below in full too.
THE CLIMATE EVENT FOR EVERYONE
When it comes to global leaders’ climate events, there aren’t clear actions everyday people can take to help fight climate change.
So we created Co-op26, in partnership with Count Us In, to show how lots of small pledges can make a big difference.
CHRISTMAS ROUND OUR WAY
The Co-op have always supported local communities, it's what they do.
Through the story of two brothers who remind their street that we can all make a difference,
our Christmas campaign encouraged everyone to do their bit.
NO MATTER WHERE YOU SHOP
When it comes to doing good, everyone’s welcome at Co-op. So, in the spirit of co-operation, we put OOH ads outside
Co-op's competitors’ stores to show that even if you shop somewhere else, you can recycle your soft plastics at Co-op.
