A guaranteed seat, plenty of legroom, frequent services, lower carbon emissions, more money saved, zero threat of ending up on a rail replacement service, in a remote budget airport car park. For the savvy traveller, there are loads of reasons why National Express is where it’s at.

So, our integrated campaign is designed to create a modal shift and drive people to make the smarter, greener, cheaper choice over other means of transport. Because, if you know, you know. And, ‘if you know, you go National Express’.

This new platform has informed much more than the advertising campaign and runs across the entire business at multiple touchpoints. From the sides of coaches, to messaging on headrests, and drivers sharing their top insider tips on destinations, to social competitions, revamps of the customer email programme and coach station media. And there’s so much more to come. Let’s go!