Co-created with the legendary, beach-loving Jimmy Buffet, AB InBev’s LandShark lager represents the ultimate laid-back lifestyle. We wanted to bring the LandShark way of life to the people, so we created the world’s first motorised hot tub. We launched it in Key West at the end of the summer and drove hundreds of people from A to Z. Following the success, the tub began a laid-back tour of the country. #FinsUp