When we heard the Tartan Army would be back on the world’s biggest stage, it was a no-brainer that they would need an IRN-BRU anthem for the summer.  

What next? The net was cast far and wide over Scotland, securing national icons Susan Boyle, Scotland captain John McGinn, Franz Ferdinand frontman Alex Kapranos, comedian Paul Black and viral singing sensation May Miller. Throw in dozens of real Tartan Army fans and you’ve got yourself a music video. 

The campaign spans TV, BVOD, Social, Radio and OOH including a suite of social teasers and contextual airport OOH for those heading across the pond! The song will also be produced as a limited-edition vinyl. 

With this epic celebration of the fans and Scotland, we’re showing that whatever the summer throws at us, “We’re Made in Scotland from Girders”.