‘Stay Headstrong’, drawing on the brand’s’ punk roots and “give-a-f*ck” attitude.

Since then, we’ve told the stories of Headstrong women who are masters in their fields, as well as creating the Lab of Life to show how Bedhead’s products are tested in the real world rather than in a science lab.

Breaking conventions of haircare ads, instead of boring everyone with science and jargon, we show how Bed Head’s products are tested in our real life moments.