Hostelworld is the world’s number 1 booking engine for hostels. But the rise of Air BnBs and lots of cheap hotel deals available, was making things tough.
To appeal to today’s open-minded travellers, we focused on the fact that hostels are the most social way to travel. When staying in a hostel you can meet and mingle with other backpackers with similar mindsets. We created a complete brand repositioning and logo redesign around the idea “Meet the World”.