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We’ve always believed in sharing our luck. So we’ve just launched a book which shares some of the things we’ve learned along the way. And for some extra karma, we’re giving our royalties to Commercial Break: an organisation that helps working class kids get a lucky break into our industry.

We wrote it, designed it and nailed a global deal with a major publisher. Then we handled all the PR ourselves. For instance, we included a lucky mistake in the book (1st person to spot it gets a cash reward), we left some copies in lucky locations around the world, and we gave a free copy to anyone called Luck.

The book became an instant #1 best-seller and is available from our friends at Amazon and elsewhere.