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Princes tuna is packed with natural goodness. And unlike some fishy competitors, there is nothing artificial added to the fish.

So we developed the brand platform, Fish for Greatness, to speak to product quality, but also to capture Princes’ philosophy as a business.

But while we could have harped (sorry) on about all the amazing natural benefits of Princes tuna in our launch campaign, the greatest thing about it is that it tastes bloody delicious in butties and on spuds. So we thought we’d have some fun with that.