Our new campaign for Drambuie celebrates the surprise and delight people experience when they taste a Drambuie Iced Espresso.

Drambuie is an iconic brand that was in need of a modern twist to get it back on the invite list at dinner parties. The campaign launches a new serve that does exactly that – the Drambuie Iced Espresso. It’s a simple recipe with a big impact.

The new brand platform, “A taste of the unexpected” celebrates the surprise and delight people experience when they try a Drambuie Iced Espresso for the first time – it’s so delicious that they can’t help but show their appreciation with an “oooo”.