Crisp ‘N Dry has been around for over 50 years and for much of that time was a regular fixture in most British kitchens. However, over the years the brand has become synonymous with deep fat frying, so has lost relevance.

We’re on a mission to make Crisp ‘N Dry Britain’s go-to cooking oil once again, by showing the product’s versatility. To do so, we’ve made the brand’s distinctive ‘N the centre point of our sizzling new campaign.